Côte d'Or
For Belgium’s most famous chocolate brand Côte d’Or I’ve designed a brand book consisting of a set of new visual elements, designs and guidelines. This rebranding started with 6 short stories about chocolate rituals that were written and subsequently transformed into TV commercials. The challenge for me was finding a way to incorporate all of these ’Typically Us' stories into one image, while still holding on to the classic Côte d'Or look. That’s where the idea for a mosaic originated. Much like a bar of chocolate, our lives are also made up of chunks and pieces, of small habits and rituals.
The mosaic gives the designer the ability to play with 1 big image or several smaller ones, showing different people, emotions or products, depending on the briefing. The iconic logo remained unchanged, but a red gradient banner with a golden stroke (like in the logo) was added to the bottom of the designs for recognisability and to create a space for the baseline 'Typically Us’.
